Music production for fashion brand Jitrois from Paris.
About: Beyond the deconstruction of gender and the immediacy of see-now-buy-now, Jitrois keeps challenging temporality and the social construction of time and place. Rejecting fast fashion, and its mercantile ambitions, Jitrois continues to place quality and sustainability at the heart of its designs. Creative director, Jean-Claude Jitrois, emphasises the relationship between the skin and the leather. Always in conversation with various artists, from the past to nowadays, from music to dance, from pop art to visual 3d art. Jitrois is now working as a big creative studio to highlight the quintessence of its DNA.
Music by Boris Bunnik aka Conforce
Creatives by Céline Rey